Parke & Ronen Spring/Summer 2021
I collaborated closely with the Creative Director to visually interpret the brand’s signature look across several settings for the Spring and Summer 2021 campaigns. My primary responsibility was concept development, beginning with visual mood boards and continued on to the establishment of the aesthetic that would distinguish each campaign. These designs carried through the full suite of marketing materials, including digital assets, social media content, and promotional collateral.
Project: ReNAISSANCE
SPRING 2021
Mock-up and font exploration using working title for Spring 2021.
Campaign moodboard presentation.
Strategic Cohesion: I ensured the visual rollout, spanning hero shots, editorial content, and social teasers, felt consistently polished, driving both brand identity and engagement.
Key Contribution:
Digital Lookbook.
Weekly Emails.
Sale Event.
Project: Summer Lovin’
SUMMER 2021
Design process and overlaid mock ups.
Campaign moodboard presentation.
Visual Theme: I developed a flexible retro-inspired graphic theme that anchored key summer promotions such as Pride, Fourth of July, Summer Sale and end of season Deeper Cuts used in emails, social media and paid advertising.
Key Contribution:
Social media posts.
Weekly Emails.
